Evaluation question 5: How will you attract/address your audience?

If our opening were to be developed into a full length feature, we plan to attract and address our audience through means of advertisements. One method of advertisement that we would use is posters. Posters are a good way of getting the word out about the film as they can be stuck to walls or places that people walk past every day or without the specific intention of looking for a film to watch, which will therefore draw the attention of more people. Also, some people like to collect film posters. 

We could also create a website to promote our product. Our colour scheme for the website would be black and red. Black is often associated with power, death, evil and mystery and red, as well as being the colour of blood, often represents danger. We would also perhaps use hints of dark red as this colour represents rage, anger, malice and wrath. The website would contain all the information about the movie: cast/crew information, trailers, where people can see it and links to these other sites. 

We could also use social media, by creating a Facebook page and a Twitter feed and encourage people to share it. Through the use of social media, we could also hold a competition, such as that anyone who shares our film will be entered into a prize draw to win a poster signed by the director and the actress who played Anna, along with any other cast members who would be involved if the film were to be made into a full length feature. By doing this it will increase the chances of our Facebook page and twitter feed being shared, which will therefore make more people aware of our production. 

We could also create our own video space on both YouTube and Vimeo. On this space, we could have cast and crew make vlogs and videos about production, the story and other aspects of making of the film as well as interviews and sneak peeks at scenes. As the average attention span of an online viewer is less than two minutes, we would have to make sure that a lot of the videos are no longer than two minutes long as we would not want to lose their attention. 

We could also create a few teasers for the film and release them a week or two before the trailer is released. Each teaser trailer would provide the audience with an unanswered question, which will draw the attention of potential audience members by intriguing them. The trailer will give a little bit more information but will still not give so much that the audience is no longer intrigued.